7 Reasons You Need To Get Your Website Translated Right Now!

Expanding your business internationally and entering new markets has never been easier.  There is no better way to introduce your company to new markets than by having your website translated.  Your online presence is one of the most important marketing tools and communication channels. Here is why you should have your website translated and successfully conquer new market!

1. You’ll reach a bigger audience abroad

In our globalised world, English is no longer enough.  The majority of online content is written in English, even though it is only the third most spoken native language.

Back in 2015, 25 languages covered 90 percent of Internet users and their mother tongues. As of 2020, a website must be available in 48 languages to reach the same proportion of the global internet community. While you certainly already cover local and regional markets, other potential markets are waiting to be developed. Website translation is the key.

2. Data analysis of your website will show the need for translation

Nowadays almost every website uses a tracking or analysis tool, such as Google Analytics. These tools provide you with meaningful data and show you where your users come from within the geographical data area. They also indicate which languages are used when using the website and this data indicates which additional languages should be offered in order to best meet the needs and expectations of your visitors.

3. Gaining the trust of your customers

According to German Industrie Service, 81% of users won’t visit a website again if they have had a bad experience. Localisation adapts your website to the local culture or language and makes it easier for users to search for their desired product on the website. A perfect user experience and understanding of the language are key to building trust in the anonymous online world.

4. Improve your search-engine-optimisation strategy

Search engine optimisation increases the number of visitors to your website. Google uses ranking factors, such as keywords and metadata, which determine the ranking of web pages in the search results pages.

5. Increase the sales rate

According to a study by Common Sense Advisory, users prefer to shop on a website written in their native language. The summary of the results shows that 55% of users prefer to shop on websites that are available in their mother tongue – 53% of users find it more practical to have a website written in their mother tongue – 60% of users rarely or never shop on websites written in English and 74% of users shop a second time if support is also provided in their own language.

6. Strengthen your brand

In real life and online, you only get one shot at a first impression. One of your company’s most important resources for online interaction with visitors and potential customers is your website. Therefore, visitors’ first impressions of your website are crucial. Adapting your website to local customer preferences and cultural subtleties through localisation will lead to better brand perception. Capital spent on localisation and translation projects is an investment in user experience and in building future customer relationships.

7. Outperform your competitors

Before entering a new market, thorough research should be carried out to identify highly potential markets, both in terms of competition and regulatory constraints. Opening up in new markets before your competitors is crucial for staying ahead. A strong brand stands out from the crowd in overall performance and market development. Translation plays an important role in increasing market share and outperforming the competition.  If you are planning on expanding your business globally, then you should have your website translated now. Translation agencies such as London Translate optimise your translation workflow and save you time and money when localising your website.  Let us help you today!

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